SUPERBOWL BUILD UP WITH DAVE & THE BOYS

Pepsi and Directv build up to this year's Superbowl with a weekend of live events in San Fran. As part of these celebrations, they're bringing three big name concerts to the city, kicking off with the Dave Matthews Band on Thursday Feb 4.

Dave Matthews Band formed in Charlottesville, Virginia, in early 1991 when vocalist/guitarist Dave Matthews decided to put some songs he had written on tape. Instead of simply recording himself with a guitar, he opted to bring in some instrumental help to give his musical ideas more depth. What followed is an incredible musical career spanning over twenty years and counting, during which time they've become the country's most reliable and biggest selling touring rock band. Expect to hear some new material at this concert as the band's long-awaited tenth record is arriving later this year!